American Express – US Open Virtual Reality

UNIT9 have been invited by Momentum NYC to undertake a discovery phase for the Amex US Tennis Open Installation. The primary goal of this phase was to explore and conceptualise a functional version of the video-driven interactive VR Tennis Experience with Maria Sharapova, where the user can try to return her serves and other shots using a physical controller device.


CREDITS

Division
UNIT9 Technology

Agency
Momentum NYC

Brand
AmEx

Executive Producer
Ivelle Jargalyn

Project Manager
Frederic Mouniguet

Art Director
Craig Parkinson

UX Designer
Cyriele Piancastelli

Tech Lead
Maciej Zasada

Interactive Developer
Kamil Cholewinski

Digital Architect
Kate Lynham

Innovation Architect
Yu-Chang Chou