Visa – The door

To drive awareness of its Visa Signature Luxury Hotel Collection benefit, Visa enlisted BBDO New York and UNIT9 to showcase one of seven benefits you can receive – an automatic room upgrade* – when you book a hotel in the Collection with your Visa Signature® card.

To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology.


CREDITS

Interactive Developer
CHRISTIAN BIANCHINI

Interactive Developer
DUARTE ARAGAO

Creative Developer
MATEUSZ MARCHWICKI

Unity Developer
ANDREW OATEN

Digital Architect
KATE LYNHAM

Innovation Architect
YU-CHANG CHOU

Head of QA
DOMINIC BERZINS

Technology
KINECT, UNITY3D

Platform
EXPERIENTIAL

Kind
CASE STUDY, INSTALLATION/LIVE EVENT

Target Market
USA

Release Date
2015-06-26

Division
UNIT9 Technology

Agency
BBDO NYC

Brand
VISA

Executive Producer
ALESSANDRO PULA

Producer
BEN YOUNG

Project Manager
FREDERIC MOUNIGUET

Art Director
KAROL GORECZNY

Creative Strategist
LAURA CORTES

Designer
STEVEN MENGIN

UX Designer
CAMILLE THEVENIAU

Tech Lead
DAVID HARTONO

Tech Lead
MACIEJ ZASADA

Lead Unity Developer
LAURENTIU FENES